I’m sure most of you have heard about the H&M Design Award that supports the initiative of inviting students from 19 major fashion colleges in eight European countries to participate in a contest. Yearly, there are 24 students are given the opportunity to go to Stockholm to meet with H&M’s Head of Design Ann-Sofie Johansson and members of the design team in the first rounds, while in the second round the eight best designers get to show their collections in London. In 2012, Danish designer Stine Riis took the first price, while in 2013 the South Korean-born Antwerp-based designer Minju Kim won. Her collection ‘DEAR MY FRIEND’ explored the relationship of colours and textures by infusing the traditional with the contemporary in terms of techniques, shapes and cultural references. The Award aims to discover fresh talents from the best fashion universities all over the world, including: London, Berlin, Paris, Stockholm, Milan etc. My personal message with this post is to encourage you to apply and try our yourselves in front of the big crowd if you are enrolled in one of the concerned universities.
Ich bin mir sicher, die meisten von euch haben schon von den H&M Design Award gehört, die die Initiative unterstützen, Studenten aus 19 großen Modeschulen in 8 europäischen Ländern einzuladen, um an einem Wettbewerb teilzunehmen. (more…)