Posts tagged denim
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Despite the strong Scandinavian roots, Cheap Monday has conquered the world; the brand is currently available in more than 35 countries through about 2000 stores across the world. Ever since the time when the first 800 pairs of jeans with the characteristic skull logo hit the market, Cheap Monday has had a rapid growth and development while staying loyal to their signature denim goods and customer friendly price range. Smelling a tiny hint of rebellion, the Spring/Summer 2014 collection – that was shown during Stockholm Fashion Week last week – suggests confidence with an in-your-face aesthetic, channelling bold artists from the 90s and customers from the 21st century. Daring to take the coolest approach, the strong street-wear vibe didn’t fail to take over the collection, showcasing collage prints, prints on prints, patchwork looks, cut-outs, large details and gold – just like nowadays’ young crowd demands.