This summer the high street brand Topshop is launching a music and fashion project titled ‘The Road to Coachella’ in collaboration with Kate Bosworth, who’s wearing all the sets one can wish to have for a festival. I find the idea quite brilliant and unique to showcase Kate, styled up in a standout 16-piece-capsule-collection based on her personal style. While California’s Mono Lake is the perfect backdrop for this bohemian fashion summary, the video itself is rather just suggesting the festival feeling than focusing much on the actual pieces, whereas it is a great way of enticing people to check out the collection for themselves. The short film was directed by Michael Polish – who’s also Kate’s fiancé – and was shot as the couple made their way to Coachella capturing fading imagery of blooming fields, water and mountains running into one another. As stated on Elle’s site, the rumour has it that there’s also a music partnership in the works with Topshop, although the details are currently under wraps.
Diesen Sommer lanciert die Einkaufsstraßen-Marke Topshop ein Musik und Mode-Projekt mit dem Titel ‘The Road to Coachella’ (‘Der Weg zu Coachella’) in Zusammenarbeit mit Kate Bosworth, die all die Sets trägt, die man sich für ein Festival nur wünschen kann. (more…)