Since Ganni is represented by the Berlin based Agency V in Germany, I got to admire the collection for a while now and I took advantage to capture some photos for you showing the current Ganni collection.
When it comes to the Danish label Ganni there are two main themes that are processed within her collection: class and independence. I could possibly come up with a debate on principles here, something like whether the word class refers to the design or whether it is meant to connect with the independence itself. Effectively Ganni calls it classy clothes for independent women. I consider a classy women being independent and the other way around. The second option may not be as strong and cogent as the first one, but still makes sense in some way. (more…)