SilkSoFine is about beauty, fashion, well being and quality of life with a hint of luxury through the eyes of young and fresh minded people. / / / / ♡ / / / / Bei SilkSoFine geht es um Schönheit, Mode, Wohlbefinden und Qualität im Leben mit einem Hauch von Luxus aus der Sicht von jungen und aufgeweckten Menschen.

Posts tagged campaign

With the age and having worked and lived in the ever-changing fashion industry since quite a bit, ones’ shopping habits need to show some sort of consciousness and loyalty towards your own personal style. By the way, are guys any conscious shoppers? Anyway, what my routine is lately that I’m trying to make  inspiration boards, browse streetstyle blogs and most of all check my garments from last season to see what could be mixed and matched with my new in-s. Besides the must-have pale-pink wool coat, I’ll definitely go for a pair of thigh-high suede boots, preferably the flat ones though. While searching for the proper style, I ran into this lovely video staring Kate Moss for Stuart Weitzman‘s AW13 ‘Made for Walking’ campaign video. As much I love everything about the shoes, that much I love the video too; directed by independent filmmaker Balthazar Klarwein, the  short film brings to life the tangible thrill of Kate Moss stepping out in central London wearing Stuart Weitzman boots paired with her very own stylish and sexy attitude. If the shoes and Moss herself wouldn’t be appealing enough, a modern remake of the classic Nancy Sinatra song ‘These Boots Are Made for Walking’ is played throughout the video. Will you guys get a pair too? – because we are sold!

Mit dem Alter und weil ich schon eine ganze Weile in der schnelllebigen Modeindustrie gearbeitet und gelebt habe, sollten die Einkaufsgewohnheiten schon ein gewisses Bewusstsein und Loyalität zum eigenen Stil zeigen. (more…)

Ever since I’m living in a Nordic country, I was amazed by women’s skin here…Despite all the age issues, their skin stays beautiful, and by that I mean naturally fresh and healthy looking. It has probably much to do with the positive attitude that rules here, but also lifestyle habits and the quality skincare products they are using. Anyway, some swears for sleeping, some swears for make-up. And here comes the ever-perfect Chanel that besides its clothing line leads the beauty segment too. Their latest beauty campaign titled, Where Beauty Begins is starring the new Chanel Cosmetics’ face, the 37-year-old still too-gorgeous-to-believe Diane Kruger. The actress and style icon exudes ease and self-confidence in the short film showing her everyday things such as walking the streets, chilling in a cafe or posing on the beach – all done in a perfectly finished skin. The movie well suggests the idea of earning beauty needs care, so ladies, do a favour to yourself and keep on mind that the less you stress, the more you sleep and the healthier you live the longer you will manage to keep your skin fresh and young!

Seit ich in einem nördlichem Land lebe, war ich fasziniert von der Haut der Frauen hier…Trotz der Probleme mit dem Alter, bleibt deren Haut immer schön und damit meine ich natürlich frisch und gesund aussehend. Wahrscheinlich hat es viel mit der positiven Einstellung, die hier herrscht, zu tun, aber auch die Gewohnheiten im Lebensstil und die Qualität der Hautpflegeprodukte, die sie benutzen. Jedenfalls schwören einige auf viel Schlaf und andere auf Make-up. (more…)

I’ve just recently come across Animale’s Spring/Summer 2014 collection – and backstage video made during their lookbook shooting – as browsing Sao Paulo Fashion Week’s website. The summer 2014 campaign from Animale star the always gorgeous model, Karlie Kloss who poses for Henrique Gendre in the dreamy video dressed in designs inspired by the island of Bali.  Karlie Kloss is an American model mostly known for her work in Vogue US and runway dominance – and by the way she’s just turned 21. The Animale pieces this season are all about fluidity and drapery paired with bold prints and clashing patterns, while embracing asymmetric cuts. Besides all the fluidity and flowing silks, the accessories built in the garments gave sort of a structure and not least an edgy twist to the collection. Watch beautiful Karlie Kloss in motion and check out the full lookbook here.

Ich habe erst kürzlich Animales Frühjahr/Sommer 2014 Kollektion gesehen – und das Backstage Video, das während ihres Lookbook Shootings entstand – als ich mir die Website der Sao Paulo Fashion Week anschaute. (more…)

Blumarine’s Fall 2013/14 campaign were shot and filmed by Swedish photographer Camilla Akrans who’s lenses are starring at the beautiful Candice Swanepoel who has just recently traded in her platinum blonde locks for a brunette hairdo.  Swanepoel worked the camera seductively revealing the collection’s floral, sexy mesh and detailed lace while fully embodying the idea of the Blumarine woman. You can clearly see from the video as the  pieces are embracing bright colors and skipping winter layers and instead going for staple pieces. The collection suggests romantic lightness of early autumn nights in which sophistication meets edge in the most perfect harmony. One thing is for sure; Blumarine’s designer Anna Molinari’s nickname sums her up perfectly: the queen of roses, on account of her fondness for these magical and sensual flowers which represent the image of the Blumarine label and symbolically embody its ideal of femininity – as does this lovely video by starring at Candice Swanepoel dressed in Fall 2013/14 Blumarine pieces.

Blumarines Herbst 2013/14 Kampagne wurde von der schwedischen Fotografin Camilla Akrans fotografiert und gefilmt, deren Linsen auf die wunderschöne Candice Swanepoel gerichtet sind, die kürzlich erst ihre platinblonden Locken gegen eine brünette Haarpracht getauscht hat. (more…)

(image courtesy: fairchild)

(all image: fairchild)

Jimmy Choo has yesterday revealed that the star (face and feet) of his next campaign will be the Oscar-winning actress, Nicole Kidman (45) in the brand’s Autumn/Winter 2013/14 campaign. Nicole Kidman is no stranger to fashion ads, having posed previously for Omega watches, or as the face of Chanel No. 5 for years. But the latter was sort of a classy and intimate match of the fragrance and Kidman. Now, we are looking ahead to an exciting collaboration, where she’s gotta play a sexier role – judging from Choo’s previous campaigns. As it was stated in Vogue: The imagery was shot last month by photographer Mikael Jansson and is described as having ‘a cinematic feel that hints at the power and seduction of the Jimmy Choo woman’. The adverts will premiere globally in August issues.


Jimmy Choo hat gestern bekannt gegeben, dass der Star (das Gesicht und die Füße) seiner nächsten Kampagne für Herbst/Winter 2013/14 die Oscar-Gewinnerin, Schauspielerin Nicole Kidman (45) sein wird. (more…)

British supermodel and tanning icon, Kate Moss, has been announced as the new face (and body) of St Tropez’s fake tan campaign. The images, which were released last morning, include photos of Kate lounging around the pool wearing nothing but the tan itself, while in another shot dressed in a stunning white costume that enhances her perfectly golden skin. I guess that St Tropez’s collaboration with Kate gives them the ultimate stamp of approval on the quality of their products and will attract many more loyal customers. One of the best known beauty skincare experts in the world, Nichola Joss, who’s work is routinely featured in the highest profile magazines, including Vogue, In-Style and Marie Claire was also on board to create Kate’s look with flawless finish, and let her shine again.

Das britische Supermodel und Tanning-Ikone Kate Moss wurde als neues Gesicht (und Körper) der St Tropez Fake Tan Kampagne ernannt. (more…)

Image: Fairchild

Image: Fairchild

Today I dropped by the shop called BIK BOK in Copenhagen (where I previously purchased my all time favourite wool sweater), but just before I checked their website to see what’s currently on the shelves. And there was the breaking, and so much awaited news I’ve been waiting for so long: the Mary-Kate and Ashley Olsen for BIK BOK collaboration is coming in the Fall 2013 season. I think H&M does it pretty smart with all the collaborations they have, but I’ve always been looking forward to a collaboration with the two-of-a-kind tastemaker twins. No doubts, that the whole Scandinavian market is impatiently waiting for the collections, in hope of something unusually chic and stylish, with much anticipation. The Olsen sisters have achieved a great success with their brand: The Row, and there is no doubt that their collections for BIK BOK will make a stir on the market. What we know in advance is that the collections (three in number) will reflect Mary-Kate and Ashley’s vision with inspiration from ruling trends with the Scandinavian ‘It-girl’ as a role model. We are keen to see the collections!

Heute habe ich bei dem Shop namens BIK BOK in Kopenhagen vorbeigeschaut (wo ich vor einiger Zeit meinen absolut liebsten Wollpullover gekauft habe), doch zuvor schaute ich mir nochmal ihre Website an, um zu sehen was es momentan in den Läden gibt. (more…)

(source: mango)

(source: mango)

Mango’s summer 2013 lookbook catalogue with model Edita Vilkeviciute reveals the feeling of being a tourist in the scorching desert or romantic alleyways. The collection evolves around the theme of freedom and travelling through the flowing textiles and bright colours. The ethnic and geometrical prints softly contrasting the monochrome pieces of reds, blacks and whites. The collection speaks of both sophistication and comfort with a great deal of effortless feel. With the contemporary, urban female in mind, Mango chose to explore all possibilities bringing together garments that look daytime-chic as well as evening-chic.

Mangos Sommer 2013 Lookbook Katalog mit dem Model Edita Vilkeviciute offenbart das Gefühl, ein Tourist in der heißen Wüste oder romantischen Gassen zu sein. (more…)


(source: zara)

For today, instead of describing Zara‘s April collection, I would like to share some facts. While studying fashion communication or running your own business you are most likely going to bump into analysing a case on Zara, because it’s indeed based on an unusual concept…Zara is the flagship brand of the Spanish retail group Inditex, and in fact the most successful one ahead of Bershka, Massimo Dutti etc. Besides having a business model based on innovation and flexibility, where their biggest competitive advantage lies is being up-to-the-minute on consumer trends, meaning, they are constantly doing trend research, based on customer demand. Another clever issue is that Zara does not outsource production (mainly Europe-based), unlike for instance H&M, which allows them to have a better overall control on both the manufacturing and distribution. Meanwhile offering new pieces in the stores two times per week in limited amounts, Zara offers high-scale of exclusivity for its price, which results customer loyalty and being registered as the second largest apparel retailer.

Anstatt Zaras April Kollektion zu beschreiben, würde ich heute gerne einige Fakten verraten. Während ihr Fashion Communication studiert oder euer eigenes Business führt, werdet ihr sicherlich über eine Analyse von einen Fall von Zara stolpern, weil es tatsächlich auf einem ungewöhnlichen Konzept basiert… (more…)