Lancôme Hypnôse Show, featuring the most emblematic range of Lancôme mascaras, dressed by Alber Elbaz
Since we are living in – and some of us are probably also very literally living the decade of collaborations, here is a brand new and a rather great one from Lanvin’s Creative Director Alber Elbaz, who teamed up with the French beauty house, Lancôme for the sake of a makeup collaboration. The final video is the reveal of the capsule collection just went live on Monday, June 3rd. The full length animation is the lifelike visualisation of the whole buzzing fashion week atmosphere, where flashes, heels, makeup, and iPads take over, while displaying beautifully bright colours, a sense of humor and those iconic Alber Elbaz illustrations. The limited-edition makeup collection is set to be released on June 15th and will include mascaras, pigments, eyeshadows and – for the first time at Lancôme – exclusive false lashes. It’s a happy project – like we needed it – it’s about a story, a tale; it’s both vivid, fun, beautiful, enviable, but most of all – as Elbaz explained: ‘It’s a project which makes your eyes shine, literally, but notably in a figurative sense…’ Can’t wait to get my hands on one!
Da wir in einem Zeitalter der Zusammenarbeit leben – und einige von uns leben dies wahrscheinlich geradezu buchstäblich aus – ist hier eine brandneue und geradezu großartige von Lanvins Creative Director Alber Elbaz, der sich mit dem französischen Kosmetikhaus Lancôme zusammengetan hat, um gemeinsam Make-up zu kreieren. (more…)